Apple The World s Most Valuable Brand - 986 Words

According to Forbes, Apple is the world s most valuable brand. Apple has been one of the most important leaders in innovation. Their products and services revolutionized technology and changed the way we interact with others. Although they are a successful company, they certainly have had different failures. This paper will discuss some of Apple’s successes, failures, culture and how Apple’s actions apply to the TCOs. Starting with the company’s success, I think that one of Apple’s big success was their company name. They chose to name the company â€Å"Apple†. At the time, computers were very expensive, large in size, and complicated to operate. A very few amount of people had the knowledge to operate computers when they first debuted.†¦show more content†¦It was very easy to move between playlist and singers, also the way that the volume control worked was new, innovated and brilliant. The click wheel helped users to become accustomed to convenience and depth at their fingertips 2. Apple presented something completely new, with a new concept, technology and it was really easy to use. Although Apple has been a successful company and a leader in innovation for years, they have had some failures with certain products and services. Apple Newton MessagePad was one of them. This devices was consider one of the first PDA. An Apple Newton was basically a handheld communications assistant with a touch-screen. One of the main features was to translate handwriting into text. For many user was consider ahead of its time. One of the main problems was that the built-in handwriting recognition system was accurate. It was not very accurate to translate handwriting. Another problem was the battery 3. It was poorly design so it ended up imposed restriction because the battery life was very short. Also, the Apple Newton was too large and very heavy. It was almost one pound. For these reasons this product had a short life. An Apple failure that I witnessed was Apple Maps. Apple’s plan was to replace Google maps for their own mapping system for iOS. Apple decided to buy maps from about 24 different suppliers and display it using their own software. Also, Apple bought map data from restaurant and store listings from Yelp,Show MoreRelatedApple s Mission And Vision Statement1197 Words   |  5 Pagesdistinguishes a leader from a follower†- Steve jobs. Apple created by Steve Jobs is a company based in the United States that creates, sells electronics such as phones and tablets. Since the creation of Apple in 1976 it has become a multinational billion-dollar company and one of the world’s most valuable brands according to USA Today. Apple’s sales are close to 80 billion dollars a year and it poses the question why is Apple successful? Apple is successful due to high quality, great marketing strategyRead MoreApple s Vision Statement And Mission Statement1360 Words   |  6 PagesA pple Strategic Plan Leslie D. Wilkes Bethel University MOD 440 Essentials of Strategic Management Mrs. Payne June 5, 2017 Abstract Apple’s vision statement and mission statement are bases of the company’s success as one of the most valuable companies in the world. Apple value proposition is determined in part by the level of engagement consumers can achieve with their device both in terms of frequency of use and the range of features and services they access. Apple’s competitiveRead MoreApple s Organizational Structure And Culture1302 Words   |  6 Pagesfailure of said company. In case of Apple, where are no committees and employees can easily share their opinion and ideas, we believe that the company is a collaborative company. To achieve the company goals, Apple collaborative structure designs to bring the teams together in a long-term relationship. Apple work environment supports the employees in their individual and cooperative work. Collaborative work environment leads to more ideas and innovation. Apple collaborative structure impacts howRead MoreApple As A Global Multinational Corporation Based Out Of Cupertino1407 Words   |  6 Pages Introduction Apple is a global multinational corporation based out of Cupertino, California Apple designs, sells and develops personal computers, computer software and consumer electronics. Apple was founded by the late Steve Jobs, Steve Wozniak and Ronald Wayne. A few of Apple’s most popular products are the I Pad, the I Phone, the I Pod music player and of course the line of MAC pc’s. 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The brand its self is known for it unique styling and interfaces. Apple has a long history with a lot of ups and downs. In 1985 Apple’s board member thought Steve Jobs is the main reason for Apples downfall and by getting rid of him will so lve the problem. In realityRead MoreThe Importance Of The E Business Strategies1081 Words   |  5 PagesReport This report analyses the importance of the e-business strategies Apple uses for its business. An investigation on how apple structures its e-business strategy in terms of planning, and how Apple control the organisation. Through this report, we will examine how Apple searches for its strategic methods and objectives via many aspects, whether it be customer demand or its fall of competitors. The term business doesn’t completely consist of only retailing; businesses can function online. AnRead MoreDifferent Theoretical Concepts Of Orientations1120 Words   |  5 Pagesorientations in marketing followed by an attempt to compare and contrast the marketing orientations of two of the biggest companies in the world, namely Apple Inc., the number one most valuable brand in the world , valued at over $246 billion (BrandZ, 2015) and Foxconn Technology Group, a contract technology company producing the iPad and the iPhone for Apple (Wikipedia, 2015). Main Body Pickton (2014) highlights 6 different marketing orientations namely, production, product, sales, customer,Read MoreSamsung - Competitive Analysis1053 Words   |  5 PagesDiscussion issue 2: Since the early part of 2001, it has been notices that Samsung has been increasingly successful in repositioning the brand of its various products a higher level competing with market leaders like Sony and Apple. Research and find out how their advertising and promotion strategy was changed to achieve these objectives. Any comments and suggestions. Answer: Samsung Group, belongs from South Korea, which is also the worlds second largest conglomerate by revenue has differentRead MoreSelling Happiness : The Illusion Of Persuasion1715 Words   |  7 PagesSelling Happiness: The Illusion of Persuasion in Advertising In today s society, it is nearly impossible to go anywhere without the potential of seeing advertisements. â€Å"It is is the corners of elevators, as you play golf, and there are ads in the bottom of the cups. We see it as we look to the sky and see skywriting, or as a bus passes by, and there is an ad scrawled across the side. Advertising is everywhere and suffocating us† (Goodman, 2004). Despite the bombardment of advertisements we face